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86 BAY STREET, ULTIMO
This was a marketing campaign for a commercial location in the often overlooked area of Ultimo, primarily focusing on attracting creative and educational tenants. The creation of the positioning statement ‘The Smart Place to Be’ not only gave a sense of context, but also served as a driving inspiration for the entire campaign.
“We required a marketing agency to assist us in establishing a brand identity and creating all collateral for Bay & Broadway’s leasing campaign. Opting for STREAM, we recognised their extensive knowledge of the commercial property sector. Their ability to adapt and be flexible to our organisational needs, coupled with their thorough understanding of our requirements, made them the ideal choice.”
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“We required a marketing agency to assist us in establishing a brand identity and creating all collateral for Bay & Broadway’s leasing campaign. Opting for STREAM, we recognised their extensive knowledge of the commercial property sector. Their ability to adapt and be flexible to our organisational needs, coupled with their thorough understanding of our requirements, made them the ideal choice.”
